By Barry Shank
Each 12 months within the usa, hundreds of thousands of industrially produced greeting playing cards proclaim their occasional messages: "For My Loving Daughter," "On the get together of Your Marriage," and "It's a Boy!" For greater than a hundred and fifty years, greeting playing cards have tapped into and arranged a shared language of affection, affection, and kinship, turning into an essential component of yank lifestyles and tradition. modern incarnations of those emotional transactions played via small bits of adorned paper are usually brushed aside as vacuous clichés making use of tired stereotypes. however, the connection of greeting playing cards to structures of fabric construction is definitely worthy learning and realizing, for the trendy greeting card is the manufactured from an whose values and goals appear to contradict the feelings that the majority playing cards show. actually, greeting playing cards articulate moving types of love and association skilled via humans whose lives were formed by means of the foremost monetary alterations of the past due 19th and 20th centuries. A Token of My Affection indicates in attention-grabbing aspect how the evolution of the greeting card unearths the basic energy of financial association to allow and constrain reviews of longing, prestige, wish, social connectedness, and love and to constitution and partly make certain the main inner most, inner, and intimate of feelings.
Beautifully illustrated, A Token of My Affection follows the improvement of the trendy greeting card from the 1840s, as a fashion of convalescing that almost all elusive of things—the emotional subjectivity of one other age. Barry Shank charts the evolution of the greeting card from an afterthought to a conventional printing and stationery enterprise within the mid-nineteenth century to a multibillion-dollar 100 years later. He explains what an dedicated to emotional sincerity capability for the lives of all american citizens. mixing archival learn in company background with a learn of surviving artifacts and a literary research of a large diversity of proper texts and first assets, Shank demonstrates the ability of commercial to impact love and the facility of affection to discover its approach on the market of customer society.
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Additional resources for A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives)
A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives) by Barry Shank